Understand + Define
Explore business goals, assess scope, and identify constraints.
Research + Observe
Ask why, empathize with users, and analyze competitive landscape.
Ideate + Create
Sketch ideas, create wireframes, and generate possible solutions.
Prototype + Test
Design prototype, conduct user testing, and validate approach.
Learn from user behavior, generate more ideas, and refine design.
Tell the story, provide documentation, and support launch.