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Rachelle Jackson

User Experience Designer

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User Experience Designer

USER CENTERED | STRATEGIC DESIGN
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ABOUT ME

Designing with Business Goals and User Needs in Mind

I'm Rachelle Jackson, a solutions-driven problem solver with a desire to do work that really speaks to who I am at my best — which is being creative, analytical, and curious.

I bring to UX my background as an MBA with experience in marketing research and project management. Coupled with my training in UX, I have further developed my skills as a researcher, expanded my depth as a designer, and honed my ability to translate business goals and user needs into highly engaging experiences. My aim is to be an advocate for user experiences, a collaborator across teams, and a champion of thought leadership.

As someone who is a creative at heart and analytical in thought, I love aha moments and figuring out what makes people tick — essentially how they think, feel, and act — and executing upon those findings to design and create things that are meaningful, useful, and lovable. I want to be a part of coming up with solutions that capture the emotions of the user and spark delight. Ultimately, I want to create a little #uxmagic.

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MY PROCESS

Understand + Define

Explore business goals, assess scope, and identify constraints.

Research + Observe

Ask why, empathize with users, and analyze competitive landscape.

Ideate + Create

Sketch ideas, create wireframes, and generate possible solutions.

Prototype + Test

Design prototype, conduct user testing, and validate approach.

Iterate

Learn from user behavior, generate more ideas, and refine design.

Deliver

Tell the story, provide documentation, and support launch.

MY WORK

Hum Connected Car App

Companion app to the Hum connected car system that helps customers be ready for the road ahead with vehicle health updates, trip monitoring, mileage tracking, roadside assistance,  crash response, vehicle location, and more.

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Verizon Connect Professional Installation

Service design approach to improve the end-to-end experience of customers, employees, and vendors during the professional installation of Verizon Connect’s fleet management hardware.

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Coca-Cola Integrated Analytics

Enterprise-level analytics solution featuring an integrated approach with scalable, customizable, and responsive dashboards, visual data exploration, and role-based reporting.

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VIEW MORE OF MY WORK

CONTACT ME


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